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kinjal sheth
JUNIOR COPYWRITER
IMPOSSIBLE BURGER
Insight: One cow produces 1200 to 2000 beef burgers. Impossible Burger doesn't use any cows.
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Idea: RETIRE A COW
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This takes place as a scheme where for every 1200 burgers bought, Impossible Burger retires a cow.
Personalised postcards from the cows to people who retire them:
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Poster ad:
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A cow-stagram to keep track of your fave cow's retirement.
Activation idea:
Impossible Burger partners with P&O cruises to send retired cows on a cruise.
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